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Is Your 2025 Sales Strategy Built to Adapt?
Embrace Adaptive Sales Strategy with Fractional Leadership Stop predicting the future and start adapting to change In today's changing business environment, agility isn't just an advantage—it's essential for survival. According to McKinsey's 2023 B2B Sales Pulse Survey, 71% of sales leaders say market unpredictability is their biggest challenge, and 65% report struggling to adapt their plans quickly enough to keep pace with change. Yet 65% of sales leaders report they can't adap
Unifying Revenue Teams: How a Fractional CRO Drives Cross-Functional Success
Aligning Revenue Teams: How a Fractional CRO Drives Growth Cost-effective executive leadership for mid-market companies For mid-market CEOs navigating growth, aligning sales, marketing, and customer success can feel like herding cats. As these teams expand, they often develop siloed processes that hinder efficiency and impact the bottom line. A fractional chief revenue officer (CRO) offers a cost-effective solution to this challenge, bringing executive-level expertise to unite r
Five Key Signals CEOs Need a Fractional CRO: Accelerating Growth for Mid-Market Companies, Part 2
Two More Critical Scenarios Where a Fractional CRO Makes Sense Cost-effective executive leadership and guidance during major transitions Our previous blog explored five key signals indicating when mid-market CEOs should consider hiring a fractional chief revenue officer (CRO). These signals included stagnant growth, entering new markets, preparing for funding rounds, misalignment across revenue functions, and scaling beyond founder-led sales. Let's delve into two additional cri
Five Key Signals CEOs Need a Fractional CRO: Accelerating Growth for Mid-Market Companies
5 Key Signals You Need a Fractional CRO Strategic growth expertise for mid-market companies without the full-time commitment For mid-market CEOs, navigating growth can feel like walking a tightrope. There's immense pressure to scale the company, optimize revenue streams, and hit ambitious targets without overextending resources or risking quality. While some companies have full-time Chief Revenue Officers (CROs) to spearhead these initiatives, others find that hiring a CRO on a