Fractional CRO Services
Enhance your revenue operations with expert leadership and strategic guidance. As your Fractional Chief Revenue Officer, I provide enterprise-level expertise to optimize your sales strategy and drive sustainable business growth.
Strategic Sales Assessment
Comprehensive evaluation of your current sales processes, team capabilities, and market positioning to identify bottlenecks and develop tailored strategies that align with your business objectives.
Sales Team Development
Mentor and coach your existing sales team while implementing structured frameworks for discovery calls, demos, and follow-ups to ensure every rep operates at peak efficiency.
Revenue Operations Optimization
Streamline your tech stack, implement AI-powered insights, and create repeatable and measurable sales processes that reduce variability in performance and empower new hires.
Marketing Alignment
Align marketing efforts with sales priorities, develop targeted content, and implement account-based marketing experiments that amplify your reach and support pipeline growth.
Founder & CEO Mentorship
Provide strategic guidance to founders and CEOs, offering insights into market trends, investor expectations, and overall business operations to strengthen leadership capabilities.
Fundraising Support
Refine your pitch to highlight metrics that matter most to investors, develop updated pitch decks, and prepare for fundraising discussions to secure the capital needed for growth.
Success Stories
Building an AI Infrastructure Start-Up with Fractional CRO Leadership
An AI infrastructure start-up with a groundbreaking product faced challenges in go-to-market efforts with limited resources. As Fractional CRO, I led a comprehensive transformation of their sales and marketing approach.
I led rebranding focused on customer pain points, streamlined founder-led sales, empowered the team with AI tools, and implemented targeted account-based marketing experiments.
Results Achieved:
- Landed several new logos within six months, including two design partners that validated product-market fit
- Improved lead-to-close conversion rates by 40% through better targeting
- Rebranding efforts directly contributed to securing additional funding
"Howard's ability to balance strategic vision with hands-on execution made all the difference during this critical phase of our growth. His leadership elevated our sales efforts and strengthened my own ability to lead with confidence."
Scaling a Sales Team from Two to Five Representatives
A growing cybersecurity start-up struggled to scale their sales organization efficiently while maintaining high performance with only two sales representatives.
I revamped their sales tech stack, implemented standardized playbooks, and led the recruitment of three additional sales representatives while optimizing processes for lead qualification and deal progression.
Results Achieved:
- Lead-to-close conversion rate increased by 35%
- Average deal size grew by 20% through more effective discovery
- Revenue doubled as the expanded team consistently exceeded quotas
"Howard's expertise was instrumental in this journey. His ability to assess challenges, implement technology solutions, and establish scalable processes turned our sales organization into a high-performing team."
Ready to Transform Your Revenue Operations?
Whether you're facing challenges with founder-led sales, struggling to scale your team, or looking to optimize your sales processes, I can help you build a sustainable revenue engine that drives growth.
Schedule a Consultation